OUR AUDIENCE:
Large Healthcare Organizations (>500 beds)
Organizational Titles: Chief of Nursing (CNO); Director of Quality Improvement (QI); Director
of Education
MB HealthWorks' products are aimed at the individuals in these large organizations who require
assistance in streamlining the achievement of tasks they understand and have organized. They are
looking for already existing products such that they don’t have to "reinvent the wheel."
Small Healthcare Organizations (<100 beds)
Organizational Title: Chief Executive Officer (CEO)/President; Chief of Nursing (CNO); Director
of Quality Improvement (QI); Director of Education; Director of Medical Staff Services; Director
of Education
MB HealthWorks' products are aimed at the persons responsible for facilitating the accreditation
changes necessary for their institution's continuous quality improvement efforts. These individuals
typically do not have any specialized staff specifically identified for this effort, and they are often
without resources to research and plan the necessary changes that they need to make. They are
looking for existing products and customized training so that they can make quantum leaps forward in
their institution's transformation. Outside consultants are the typical staffing approach to meet these
specialized training needs as they have limited internal staffing resources.
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